This is the Third issue of Air Logistics Management, a quarterly publication aimed at the top executives and key decision makers for the global air cargo community, involved in the global supply chain as part of their day-to-day business. The magazine has been formulated to cover all sectors essential to the air freight business such as pharmaceuticals, electronics, automotive, petrochemicals/chemicals, perishables and textiles.
The client wanted something that would attract advertisers and look the part. I decided to go against the grain and looked at the other B2B titles in the same market which came across boring and unexciting. So made the decision to shake things up a little, editorial design-wise, Its quirky, audacious, fresh and it has a current feel. my objection was shifting the creative direction to support a photo-driven editorial model and breath life into the magazines format.
